Whether mascara is your desert island beauty product, or you’re yet to find your perfect formula, we thought that these tips, tricks, and lightbulb moments were too good not to share! Not only will they make applying your mascara even easier, but they’re guaranteed to help you optimise the Max Factor 2000 Calorie Mascara that some of you might have received in your October Birchbox.
1. Step Back
Once you’ve coated the front side of your lashes per usual, look down and carefully coat the backside of your lashes with mascara for an instant thickening effect. Flick your wrist as you reach the ends to add more curl and follow up with another coat to the front of your lashes for even more lift and volume.
2. Baby Your Lashes
Use a small shadow brush to dust your lashes with baby powder or a translucent powder in between coat of mascara — it will help your mascara cling to your lashes, making them look even thicker in the process.
3. Be Flexible
A tip we repeatedly hear from make-up artists? Bend your mascara wands. The thought of snapping your favourite brush may sound scary, but gently bend the tip so the brush is horizontal — the new shape will make it easier to manoeuvre the wand around hard-to-reach-places like the inner and outer corner of your eyes.
4. Get Toasty
If your favourite mascara is starting to get clumpy, a little bit of heat can thin the formula. Make sure the cap is tightly secured and let the tube sit in a glass of hot water while you apply your liner to smooth it out. But if your wand is over three months old, you’re better off replacing it to keep things clean.
5. Lay It on the Line
Wiggle your wand close to your lid to create the illusion of eyeliner and make your lashes look even fuller. You can also dip an angled brush into your mascara tube and use it to line your eyes when you’re in a pinch or want to add more definition.
6. De-Clump with a Toothbrush
If your mascara went on a little (or a lot) clumpier than you originally planned, use a toothbrush to comb through lashes and fight spider eyes without completely starting over.
7. Twirl, Don’t Pump
Pumping your mascara wand may seem like a daily ritual, but the bad habit actually forces air into the product, making it much easier for bacteria to spread. Instead, pull the wand upward and gently twirl it to evenly distribute the product.
8. Keep Your Guard Up
Grab a credit card or spoon and gently place it over your eyelid when you apply your mascara to avoid going back in fixing mistakes with remover or concealer. A spoon can also help you curl your lashes: With the spoon facing outward, place the bottom edge along your lashline. Use your index finger to gently press your lashes against the edge while rotating and pulling the spoon upwards (the curling motion!) so the edge eventually hits the tips of your lashes.
9. Whip Up a Cocktail
Don’t be afraid to mix and match formulas — sometimes it takes more than one wand to get the look you want. Try layering specialised mascaras from Max Factor to get the look that you want. Or mix and match different formulas, like applying a waterproof mascara over a lengthening mascara, to not only make it last longer (and the waterproof product easier to remove), but to keep it from rubbing off on your lids.
10. Make Moves
To customise your lash look, try switching up the direction you hold your wand: hold it horizontally for thicker lashes, vertically to coat each lash for a more natural finish, and wiggle it from lash line to ends to help hold curl.
Discover more from Max Factor at The Birchbox Shop.