You are here :

Birchbox Crush: Fashion Foie Gras is a must-read blog for style and travel inspiration. We chatted to the woman behind it – Emily Johnston – to find out how she got started, as well as her top travel tips! 

IMG_2139 (1)

What inspired Fashion Foie Gras?

I wanted to start a conversation about fashion – I thought I’d put my obsession with knowing all that was happening in the industry to good use: FFG was born! Every tidbit of information I was given became a post and a way to share fashion news with the world as it happens. Now, it’s reached a level I couldn’t have anticipated – with each new reader I’m challenged to work harder and harder to deliver daily (sometimes hourly) updates on the blog.

Who are your beauty and style inspirations?

I find inspiration daily from my amazing friends and family, make-up artists I work with and stylists that show me the way on a regular basis. Plus, girls out and about in London who are always pushing the boundaries on trends, if not creating completely new ones!

What advice would you give your younger self?

Don’t care so much about what other people think and work hard to do what you love, no matter what anyone says. I remember thinking the fashion world was completely inaccessible and believing people when they reinforced that thought. Eventually I decided to try to find a way in, no matter how much work it took.

What’s your dream destination?

Jumby Bay, Antigua. It’s pure paradise on earth. That being said, my heart is forever on the islands off the coast of South Carolina where my parents have a house. I’m headed there for the whole month of August, so readers will definitely be seeing a more sunny atmosphere on the blog!

How would you describe your holiday style?

Easy. It’s relaxed, laid back and comfortable. I’m obsessed with oversized kaftans, jean cut-offs or a standard tank top over a bikini. I operate a no fuss policy when I’m in holiday mode.

What are your top packing tips?

Plan your outfits ahead of time. I used to throw loads of stuff in my suitcase and sort it out when I arrived. HUGE mistake! Plan and try on every outfit – from shoes to earrings – and pack the outfits together in the case so they can be accessed easily. I also snap pics these days to remember what I’ve put together.

What’s next? 

I honestly never know what’s coming next. For FFG, there is a site relaunch in the future. For now, however, I’ll keep churning out the news as fast as these little fingers will type!

– Beth