5 Minutes With Viktorija Semjonova of Andsmilestudio

Birchbox subscribers will have noticed something a little extra-special about their boxes this month – inside each and every Birchbox x Pinterest box there are 5 GORGEOUS postcards to inspire an amazing 2016. The lady behind them? The super-talented illustrator Viktorija Semjonova of Andsmilestudio. We caught up with her to chat careers, beauty must-haves, and P-inspiration for 2016…

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TELL US A BIT ABOUT YOURSELF AND WHAT YOU DO FOR A LIVING!

I’m London-based illustrator & the designer-maker behind Andsmilestudio, an indie brand of illustrated goodies like prints, postcards, and badges. There’s an online shop where I sell my products, and I also offer illustration services.

HOW ARE YOU USING PINTEREST TO MAKE 2016 YOUR BEST. YEAR. EVER!?

I mainly use Pinterest for work research by collecting visuals I love on different boards – photography, styling, illustration, colours, art etc – it’s useful if I’m work on something relevant or just for inspiration. Through pinning I’ve found some lovely hotels to stay in too, as well as places to visit, coffee to drink, cakes to eat, and beds to sleep in! Plus, it’s great for finding beauty tips for hair, nails, skin – the list is endless. Pinterest is my go-to search tool for any occasion. You can find my Pinterest boards here.

WHO ARE YOUR TOP PINNERS TO FOLLOW ON PINTEREST?

Zoe Pearson
Design*Sponge
Brittany Jepsen | The House That Lars Built

WHAT ARE YOUR MUST-HAVE BEAUTY PRODUCTS

I wish I could approach my beauty routine in the same way I approach my art – but my motto with art is MORE IS MORE! My must-have beauty products are a little more pared back: Eyeko Skinny Liquid Eyeliner, NARS Radiant Creamy Concealer, and Vichy Idealie Skin Sleep Cream.

3 TIPS FOR SOMEONE WHO WANTS TO GET STARTED IN ILLUSTRATION?

Do what you love, listen to the constructive criticism, and keep going and working hard no matter what.

YOU DREW A COUPLE OF BIRCHBOX STAFFERS FOR THE JANUARY BIRCHBOX – WHAT ARE YOUR TOP TIPS FOR DRAWING FACES?

It was so fun to draw you lovely Birchbox girls! Try and focus on a special feature (maybe a person has a beautiful nose, a fun hairstyle or unique eye shape) and try to capture that one unique thing about that person – and how they make you feel! It’s not about precision but about how you see the person & how you feel around them.

FINALLY, WHAT’S NEXT FOR YOU AND @ANDSMILESTUDIO?

There will more new products and fun illustration work coming up soon. Here’s to 2016 being the BEST. YEAR. EVER!
Inspired? Us too! If you haven’t got your hands on our awesome Birchbox x Pinterest box, then sign up now to get yours – and the beautiful postcards designed by Viktorija inside!