As long-time fans of Cath Kidston we jumped at the chance to celebrate their 25th birthday with them this month in the form of our April Birchbox. But, we’ll be honest, with their beautiful prints a mainstay in homes across the UK (who doesn’t have a spots or strawberry-adorned mug in the cupboard somewhere?!) we thought we knew everything there was to know about this iconic British brand. Turns out, there was way more to discover…
1. The first Cath Kidston shop opened in 1993. Nestled between West London’s Notting Hill and Holland Park, the petite store sold a mixture of Cath’s car boot sale discoveries and vintage fabrics. Of course, that makes this year the brand’s 25th birthday! You can celebrate with C.K’s delightfully retro embroidery jumper – emblazoned with 1993 in Britannia hues of red, white and blue.
2. Keen to stock her own product offering, Cath Kidston invested a third of her £15,000 start-up budget in creating her very first floral print – Antique Rose. Starting life as a wallpaper, Cath went on to produce cushion covers, cotton bags, and an ironing board cover in the same print. It is now Cath Kidston’s longest-running print – proving that customers still think it’s blooming lovely all these years later! Psst… discover an update on the classic floral motif in the form of Birthday Rose – the limited edition print on the April Birchbox x Cath Kidston box.
3. In 1997, Cath’s Lakeland terrier Stanley arrived and became the brand’s lucky mascot! He even made his print debut in 2007!
4. 2004 saw the brand’s first flagship store open on London’s Marylebone High Street. It remained the flagship store until 2013 when Cath Kidston opened its new flagship doors at 180 Piccadilly. Boasting over 7,000 square feet, three floors and over 20,000 products, it is the largest Cath Kidston store to-date!
5. 2010 saw Cath Kidston brushing shoulders with royalty as she was awarded an MBE for her services to business.
6. Cath Kidston headed overseas in 2011 with the first ever Cath’s Cafe opening in Shonan, Japan – a chance for international fans to shop for Cath Kidston’s wares while indulging in a spot of tea and cake. There are now over 200 stores worldwide including shops in Taiwan, Thailand, Korea, Malaysia, and the Middle East. Cath Kidston truly has global appeal.
7. Okay, to be fair, you already know this one! 2018 sees the celebration of Cath Kidston’s 25th birthday. In honour, the April Birchbox x Cath Kidston box landed. Dressed in the brand’s limited-edition Birthday Rose print, it also includes a Birchbox-exclusive Cath Kidston Hand Cream in every box. Get yours today (if you haven’t already!).