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Introducing…The Birchbox Pop-Up

Now Permanently Closed

The doors to our first UK pop-up shop on Carnaby Street are open! We’ll now be there until the end of March – and we’d love for you to stop by. Here’s the full lowdown on where we are, what’s in store, and why we think you’re going to love it…


1. Find us at 43 Carnaby Street

Nestled in the heart of vibrant Soho, Carnaby Street is the perfect destination for a spot of West End shopping – and you’ll find us right in the middle of it! The closest underground stations are Oxford Circus and Piccadilly Circus – both around 5 minutes away by foot – while nearby Oxford Street and Regent Street are serviced by many London bus routes.

Full address
43 Carnaby Street, Carnaby, London, W1F 7EA
Opening hours
Mon – Sat: 10.00am – 7.00pm
Sun: 12:00pm – 6:00pm
Open until 23rd May 2018

2. Build Your Own Birchbox


We’re bringing the Birchbox experience to life with our very own Build Your Own Birchbox station. Grab a beautiful marble and rose gold box, then fill it with 5 beauty treats of your choice – 1 from each category – for just £15. We’ve got an amazing selection of products from some of your favourite brands, as well as some new beauty discoveries…

3. Shop our bestsellers (in full-size!)

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Beyond the box, you can also shop our full-size selection of Top 100 bestselling products. It’s the perfect introduction to the leading and discovery brands that Birchbox subscribers have tried, loved and purchased, time after time. A Birchbox VIP? You can use your 15% VIP discount when shopping in store!

4. Win a Birchbox beauty hamper


Visit our beautiful (and super Instagrammable) love notes tree to leave a message, straight from the heart. The Birchbox Pop-Up theme is With Love so this is the perfect place to get those warm and fuzzies going. We’ll be picking one lucky winner to receive a full-size hamper of our Top 100 Bestsellers. Good luck!

5. Special in-store events

Last, but by no means least, we’ll be teaming up with some of our favourite brands to host an array of fabulous events and special evenings upstairs at the Birchbox Pop-Up. Make sure you’re signed up to our emails to be the first to know about them.

Psst… not subscribed to Birchbox yet? Get the UK’s No. 1 Beauty Box today and receive 5 personalised beauty treats delivered monthly.