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Upgrade Your Summer Wardrobe, Your Way, With Boden

April is a particularly special one for us here at Birchbox UK, as we’ve partnered up with iconic British fashion brand Boden. Our theme for the month – The Bold and the Beautiful – is all about wearing things your way. Trust us, just one scroll through Boden’s vibrant Instagram feed and you’ll be bursting with a whole season’s worth of new outfit ideas. Yes, April is all about being bold with fashion and trailblazing your way into a stylish summer. Need a little inspiration? Read on to see how some of our staffers enjoyed rocking the Boden print that inspired our April box in their own style.

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Lucy, our Senior Operations Manager, felt garden party-ready in the beautiful Josephine Dress. The lightweight cotton fabric is perfect now that sunshine reason has finally arrived – and the flattering shape is so easy-to-wear, even if you don’t normally opt for a frock! Teamed with the Laticia Espadrille Wedge and the Vita Clutch, this is definitely an outfit that’s bold, and beautiful.

A natural make-up look complements this perfectly. We’d recommend using the Nip + Fab Colour Correctors to conceal any blemishes and pigmentation for a flawless, radiant complexion. Psst.. they might look as bright as this outfit in the tube but they blend beautifully beneath your favourite foundation to perfect your skin.


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If you’re not sure on the best way to incorporate colour into your wardrobe then pairing a print with a pair of jeans is a failsafe place to start. Our Senior Creative Design Executive, Lou, is renowned for her monochrome wardrobe so she really stepped outside of her comfort zone to rock the playful Edie Top. The off-the-shoulder design is super-flattering and, along with the soft cotton fabric, will help keep you cool on those hot summer afternoons.

Lou rolled the Cavendish Jeans to show a flash of ankle and paired with the Beatnik Wave High Court shoes for added height. (Plus, they show off her gorgeous rose tattoo perfectly!) When it comes to make-up, it’s fun to keep things playful with this look. A little feline flick using ModelCo® Eye Define Crayon Liner helps to add just the right amount of drama!

The Cavendish Girlfriend Jeans

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2017 is the year for embroidered jeans ¬– and it’s a style that we all adore here at Birchbox UK! They’re a great option for adding a pop of print to your everyday look without being consumed by the pattern. We love the way that our Senior Social Media Executive, Penny, has dressed-up the Cavendish Girlfriend Jeans with the Two Part Court heels. A bright blue shoe might feel a little out-there but pairing them with the straight-legged jeans keeps the outfit feeling relaxed. Teamed with a Cashmere Crew Neck Jumper and a Classic White Shirt it’s the perfect smart-casual look.

Use the Luxe Leather Shopper to tote all your essentials to the office then tuck your make-up must-haves inside the striped Vita Clutch to head straight out for evening drinks. Just add a spritz of Oribe Dry Texturizing Spray to your hair to keep those strands looking perfectly tousled!

The Richmond 7/8 Trousers

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Boden are renowned for their iconic pairs of trousers – chic, tailored with all shapes and sizes mind, and available in an array of colours and prints, they’re a must-have in every wardrobe. It’s no surprise, therefore, that TWO of our staffers couldn’t wait to give the Richmond 7/8 Trousers a whirl in this month’s April box print. Our Marketing Intern, Shahbano (left), and our Senior Content Executive, Mica (right), were willing to swap their jeans-and-tee combo for this fashionable alternative. Made from a cotton-elastane fabric, they’re super-comfy and perfect for all-day wear.

The Mini Tassel Pouch Bag adds a pop of sunshine to the outfit while a classic Crew Neck Jumper and the Cecelia Slingback Flats keep it smart enough for the office. Don’t forget to inject a little personality with your make-up. Shahbano opted for lashings of Manna Kadar Cosmetics Bronzer and Highlighter Duo for a radiant complexion while Mica went for a signature red lip using LOC Ultra-Gloss Lip Pencil in Cherry Bomb.

Have any tips for incorporating pattern into your wardrobe? Perhaps you have your eye on one of Boden’s printed pieces? Let us know in the comments below! Plus, don’t forget to get your hands on the Birchbox X Boden box here – if you haven’t already!