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LOC X Millie: The Ultimate Make-Up Collab

Earlier this year we launched our very first global make-up brand LOC (a.k.a. Love of Color) to incredible reception from you lovely lot (just check out the incredible reviews!). So, when we decided to collaborate with the gorgeous Millie Mackintosh on our July Birchbox, we knew it would be the perfect time to give all of our subscribers another taste of the range. With Millie’s helping hand, we’ve created an exclusive product that will be in every single July Birchbox this month and we can’t wait for you to try it! Want to know more? Read on…

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Millie Mackintosh is an all-round style inspiration and, we’ll be honest, one of our biggest beauty crushes so we knew there couldn’t be anyone better to collaborate with on a brand new product for LOC. July’s theme is Never-Ending Summer so we wanted to create something that would take you through sunshine season in style. The result? The LOC X Mille Ultra-Gloss Lip Pencil in Bohemian Rose. Created and named by Millie herself, the pretty pink hue suits all complexions and is perfect for any occasion! Summer festival? Perfect! BBQ with friends? Ideal! Available exclusively in the July Birchbox, you’ll be the first to give this full-size product a spin – and it’s not available anywhere else!


Consider this high-shine pencil the sleek, grown-up version of your favourite gloss. Packed with hydrating ingredients that keep lips super-smooth (but never sticky), the paraben- and cruelty-free formula provides moisture, nourishment, and colour that lasts all day. The pointed tip ensures precise application every time, and the vivid, perfect-for-summer hue is universally flattering – so there’s zero guesswork. To apply? It couldn’t be easier! Use the tip to line your lips (exactly like Millie in the photos above!) then fill them in using the side of the pencil. Re-apply whenever you like!

Psst… don’t forget! There’s free shipping on all of Millie’s beauty must-haves that we’ve sampled this month, throughout July, so get shopping! If you haven’t signed up to get yours yet (why not?!) then get your July Birchbox here!