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Hidden Gems: Discover The UK’s Best Boutiques With Trouva

This month we’ve teamed up with Trouva – a website that champions independent boutiques across the UK – to bring you an exclusive voucher inside every Birchbag. (Get yours here if you haven’t already!) The website is absolutely packed with amazing treasures from a carefully curated selection of bricks-and-mortar shops – all available for you to buy online! But, where to start? We caught up with the team at Trouva to find out what some of their ultimate hidden gems are…


DOWSE, Brighton

The brainchild of Susannah, a designer with a background in fashion and illustration, Dowse was initially opened as a space to showcase her own work alongside a selection of other artists and designers. Part-studio, part-shop, it’s a bright and colourful location with an array of beautiful design-led products. You’ll love it if you’re after some bold graphic prints to brighten up bare walls or some fun new additions to your jewellery box. Pineapple-shaped earrings anyone?

AIDA, London

Nestled in the heart of Shoreditch, AIDA is an incredible multi-concept store that stocks everything from marble pizza boards and concrete initials to designer sunglasses and Converse trainers. It’s truly reflective of their bustling, creative home of Shoreditch High Street. You’ll love it if you like to shop for your homeware and fashion in one place, safe in the knowledge that it’s effortless stylish and made from quality materials.


No distance will get in the way of PAD Lifestyle and their quest to source the most beautiful home and fashion products. Owner Anna scours the globe to bring an inspiring collection of lifestyle products to Edinburgh – meaning you’ll find iconic international brands and amazing independent labels under one roof. You’ll love it if you’re a fan of statement pieces. We’d like to give a particular shout out to their light fittings which vary from Scandinavian-cool cord pendants to vintage-inspired brass lamps.


Having been selling their wares since 1999, The Hambledon is the best kind of department store – self-styled, light-and-airy interiors, and selling only the BEST collection of homewares, decorations, accessories, books, and gifts. It even won the award for Best Independent Retailer in the UK at this year’s Drapers Indie Awards so you can shop safe in the knowledge that they know their stuff! You’ll love it if you’re partial to a coffee table book (or 10!) and the cutest paper party accessories for all those summer garden gatherings.


There’s no escaping the fact that the humble seaside town of Margate is transforming into something of a creative hub – and with stores like Etcetera it’s not hard to see why! Starting life 8 years ago in the middle of a muddy field, it has since grown into an emporium of carefully edited homewares and lifestyle products alongside beautiful plants and florals. An incredible botanical oasis. You’ll love it if you’re shopping with nature in mind – from organic loose leaf teas and soy wax candles to handmade cleaning brushes and ceramic planters, they’ve got all areas covered.

Got the shopping bug? Discover even more incredible boutiques, from around the UK, at Trouva. Plus, don’t forget there’s an exclusive offer from them inside every June Birchbag – and there’s still time to get yours here.