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The Most Googled Beauty Questions Of 2018, Answered

Thanks to Google, we always have an encyclopedia of beauty expertise at our fingertips. So don’t worry, you’re not alone in wondering how the latest innovation works or how to properly apply eyeliner. With the search engine recently releasing the most Googled beauty questions of 2018, here are the answers to what piqued the world’s interest last year.

What Concealer To Use
You’re looking for the right shade, something long-lasting and crease-free but of course with the ideal texture… It’s exhausting, so we understand why this was one of the top search trends.

Bobbi Brown Instant Full Cover Concealer is our favourite substitute for a great night’s sleep. It’s designed to brighten stubborn dark circles and soften tired lines thanks to a high-pigment formula that doesn’t budge. Worried about pesky spots? Benefit’s Boi-Ing Industrial Strength Concealer is a reliable option! Winner of countless beauty awards, it instantly hides all kinds of imperfections and won’t budge, fade or crease… Fake it ‘til you make it!

Now you’ve got the right formula, application is key. Watch our handy how to videos – How To Conceal Dark Circles and How To Conceal Spots – for all our hints and tips.

How To Fix Cakey Make-up
We all go a little overboard sometimes, don’t worry. Grab a helping hand from a facial mist that will add moisture and refresh your complexion. A hydration hit like Lumene’s Glow Refresh Mist will keep dry skin quenched and work wonders at fixing cakey make-up thanks to the arctic springwater, vitamin C and Nordic cloudberry.

How To Glue Down Eyebrows
If
 you want to keep your eyebrows in place, glue probably isn’t the safest option. Here at Birchbox we love to use Wunder2 Wunderbrow Extra Long-Lasting Eyebrow Gel to achieve defined arches in one swoop. It sculpts pesky brow hairs in place whilst also adding texture with hair-like fibres.

How To Apply Aloe Vera
Known for its soothing and calming properties, aloe vera can be massaged into any dry areas that need a little TLC. To save all the fuss of buying an aloe vera plant yourself, you could give Benton’s Aloe Propolis Soothing Gel a try. Enriched with both aloe vera and propolis, your skin will feel refreshed and healthy in no-time.

How To Take Off Make-up Without Make-up Wipes
If you’re planning on reducing your face wipe usage, you can always gently remove make-up with a cotton pad soaked in micellar water. We love
Balance Me’s Flash Cleanse Micellar Water that’s made of a soothing blend of peptides, chamomile, neroli and mandarin.

Alternatively, speed up your routine with a make-up removing cleanser. Eve Lom delivers the best of both worlds with the brand’s cleanser, which is their top seller. As a favourite of skincare obsessives and beauty editors, the botanical formula takes off all traces of make-up and dirt. Plus, it comes with a finely woven muslin cloth to help you exfoliate as you cleanse.

How To Do A Cat Eye
We’ve definitely typed this one into Google a few too many times. The feline flick is hard to perfect, but we’re here to help. Arm yourself with a precision tip liquid eyeliner like
Eyeko’s Black Magic Liquid Liner and rest your elbow on a table, a steady hand = a steady line. Using your free hand, pull your eye taut and make small strokes close to the lash line, beginning at the inner corner. Extend this line into a triangle on the outer corner and then use a cotton bud to tidy the edges. Our video, How To Apply Liquid Liner, gives a quick step by step demonstration.

What Hair Colour Looks Best On Me?
It’s probably best to ask a salon professional for this one, but we’d say all colours look great. As long as you feel confident and happy, embrace whatever colour you want. The main thing to remember is to keep your tresses in tip-top condition when using colouring treatments, so invest in a repairing mask like amika’s Soulfood Nourishing Mask if you embark on a mega makeover!

How To Remove Individual Eyelashes
Both individual eyelashes and strip lashes are often applied with a temporary latex-based glue, which is fairly simply to remove. Simply massage micellar water or an oil-based make-up remover gently into your lashes until they start to loosen. Your natural lashes might deserve a little love afterwards, so why not give BBB London’s Luscious Lash Oil a try? This overnight treatment is formulated with 7 natural oils to nourish, moisturise and strengthen.

What Is A Lash Lift
We all dream of long, fluttery, princess-like lashes and who knew they could be so easily achieved with a lash lift? Basically a perm for your lashes, it gives a volumising, lengthening and curling effect which can only be done at beauty salons. If you want to cheat it at home for cheap why not try out ModelCo’s Mega Lash Mascara, armed with an inky-black, lash-plumping formula, it glides on smoothly to separate and lengthen each individual lash.