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The Foundation Of Great Hair

Chances are you’ve been priming your skin for years – whether it’s with a traditional make-up primer or a trusty moisturiser. But, what about your hair? Turns out it needs as much preparation as your skin when it comes to styling! (Who knew?!) Here’s the haircare step you didn’t know you were missing…


Introducing… Bumble and bumble. Prep! Bursting with hair-friendly nutrients, this leave-in formula boasts a multitude of benefits. To start with, it includes a healthy dose of biotin to help strengthen your hair follicles, and improve your hair health overall, alongside sea kelp extract to add shine and detangle.

Not only that, but this stuff actually helps to prime your hair for product and enhance the performance of any styling products that you layer on top. Think of it as a hand-holder for the rest of your routine – it will look after your favourite haircare treats and help them do their job twice as well!

When your hair is damp, just spray it liberally and evenly through your hair and brush through. (Don’t worry – it’s impossible to use to much so be generous!) Top tip – if your style has fallen flat then you can spritz it onto dry hair to reactivate your ‘do partway through the day. Perfect for helping your 5 p.m hair look as fresh as it did at 9 a.m.

Discover more Bumble and bumble. hair care solutions at The Birchbox Shop.