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What Even Is A Lip Powder?

Lip powders are new to us too but, don’t worry, they’re not as scary as you may think! Hailing from Korea, they’re a new type of make-up technology that’s taking the beauty world by storm. Here at Birchbox we aren’t one to jump on the beauty trend bandwagon but, with some of you receiving one inside your August Birchbox, we thought it was the perfect time to reveal exactly what makes lip powder such a worthwhile addition to your make-up bag…

1. It stays put

Waterproof, smudge-proof and all-round long-lasting – lip powders are matte formulations that don’t budge. In fact, the CLĒ Cosmetics Melting Lip Powder almost fades down into a stain once it’s been on your lips for a while. So there’s no risk of it transferring to your coffee cup – and there’s even less chance of you needing to touch up!

2. It’s multitasking

While you’re probably not used to applying a powder to your lips, we’re betting that you’re used to applying powder formulas to your cheeks. Which is exactly why the CLĒ Cosmetics Melting Lip Powder is a great make-up bag all-rounder. Once you’ve applied to your lips, use the applicator to pat a little onto the apples of your cheeks – then blend out the edges with your fingertips. An instant healthy tint!

3. It’s bold

The good thing about matte formulations in general is that they often boast more intense colour pay-off than their glossier counterparts. The fact that the CLĒ Cosmetics Melting Lip Powder is a pure powder formula means that the pigment is even more intense! This is great if you’re looking for a bright, bold lip look. But, if you prefer your pout on the softer side, just apply a small amount and use your fingertips to press in the powder for more of a lived-in stain effect.

Shop CLĒ Cosmetics at The Birchbox Shop.