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A Day In The Life Of Katia – Birchbox CEO and Co-Founder!

This month, we’re so excited to be celebrating the Birchbox story – where we began and where we are now (with 100,000 UK subscribers!). To mark the occasion, our Co-Founder and CEO Katia Beauchamp wanted to share some words with all of you. Plus, she took over our Instagram to give us a snapshot into a day in her life…

Katia Beauchamp Headshot 2

Hello Birchboxers! I’m Katia, Co-Founder and CEO of Birchbox. I’m excited to speak to you directly during a month when the UK team are celebrating the original Birchbox! I co-founded Birchbox over 6 years ago with a simple idea – to make beauty discovery delightful and highly effective.

Since that original kraft box (which we have brought back this month) of beauty treats we have really grown. We’re now in 6 countries and are the #1 beauty box in the UK – thanks to you! This month we’re set to hit 100,000 subscribers in the UK, which is a huge milestone. We hope you feel how much we care about personalising your beauty experience. We will never rest, because that is what you deserve – a company that keeps up with the fast pace of the world, and with you!

Thank you for being you and for being a part of our awesome community.

So much Birchbox love,


Screen Shot 2017-03-17 at 16.08.23Hi I’m Katia the co-founder and CEO of Birchbox and I’m taking over Birchbox’s Insta today! This month we’ve hit a HUGE milestone (more on that later in the month!), we’re all about where we started, and how far we’ve come and so I wanted to show you guys what a typical day in the life of me looks like! Welcome to my world!

Screen Shot 2017-03-17 at 16.10.38I start my day every morning with some quality time with my twin boys💕 I try to spend at least a few minutes with them while they eat breakfast every morning, and sometimes I am up early enough to cook (v toast)

Screen Shot 2017-03-17 at 16.17.08First meeting of the day in my fave breakfast spot with some fresh Chobani. My day often starts with a breakfast meeting and then back to the office with the Birchbox Team. This Tata Harper lip treatment is a new fave – so moisturising and a great flush of colour!

Screen Shot 2017-03-17 at 16.23.17If you are in NYC, come visit out flagship store in Soho! You can shop thousands of products, build your own Birchbox, or book an appointment to have your makeup and/or hair done (or a lesson if you need some new tricks!). I love being in the store because I always meet our amazing customers and hear their Birchbox stories. P.S. Our next store is opening in #Paris this Spring! More details to come!

Screen Shot 2017-03-17 at 16.25.47 Exciting news – I’m on my way to London! I love the UK and I’m so excited to be in London the next couple days with the UK team (who are crushing it). I’m signing off for the day now, but maybe you’ll see me pop in later this week to say hi! Wonderful hanging out/meeting you today. Thank you for making Birchbox UK a part of your life- it’s an honour! LOBBL (lots of Birchbox love!)