The Beauty Products Mums Swear By

Every mum has her own beauty routine, and the ones in our world have theirs down to a gorgeous science, whether it’s saving time by sleeping in a face mask or using a blush and bronzer duo to get the ultimate peachy flush. In honour of Mother’s Day on Sunday, we asked Birchbox staffers from our US office to share the skincare, make-up, and hair products they couldn’t imagine those routines without. Psst… order before midnight today to get your gifts in time for Mother’s Day.


The Minimalist Mum Who Loves to Multitask
Co-founder (and mother of twin boys!) Katia Beauchamp may be immersed in the beauty world all day, but when it comes to her own routine, less is more. Anything that serves multiple purposes or helps her sneak in a few extra minutes of shut-eye is a keeper. At the top of her list? Wearing a rejuvenating mask to bed (we love the Bobbi Brown Skin Nourish Mask), a multi-purpose pigment for lips and cheeks like ModelCo® Crème Rouge, and Oribe’s Après Beach Wave and Shine Spray to give her waves extra body.

The Mum Who Takes Her Make-Up Seriously
Vlogger Kirsten Leightly says her newborn daughter loves watching her get ready in the morning, so she can take her time applying her signature full face of make-up. The new mum is all about prepping her face and hair before she applies any product, so she uses a good moisturiser like ELEMIS Hydra-Boost Day Cream and a mask like amika Triple Rx Mask when her hair needs some extra love. Plus, a BeautyBlender for natural-looking foundation coverage.

The Ingredient-Conscious Mum-To-Be
When Birchbox US Senior Editor Cristina Tudino found out she was pregnant, she started re-thinking the ingredients she was putting on her skin. Embracing organic products (without going too crazy) and avoiding parabens helped her discover everything from a new go-to face wash to a skin-soothing body soap. Check out the Going Green Limited Edition for a thoughtful introduction into the world of ingredient conscious beauty and ‘no nasties’ formulas.

The Mum Who Sticks With What Works
A beauty vlogger and mum to a newborn daughter, Rachel Weiland has her morning routine down to a science. She lives for her cleansing brush to keep her skin clear (try the AfterSpa Magic Makeup Cloth for similar results), theBalm cosmetics’s Hot Mama Shadow & Blush All-in-One (a multi-tasking cheek colour and highlighter duo), and always applies a skin tint like the Laura Mercier Tinted Moisturiser.

The On-the-Go Fuss-Free Mum
Elaborate make-up has no place on Birchbox US Director of People and Culture Nicole Fealey’s dressing table — she’s focused on products that are easy to use and get the job done. Items that make the cut include Caudalie’s Instant Foaming Cleanser, which wakes her up in the morning and helps calm her down at night, a multi-purpose balm like Dr. PawPaw Original, and organic shea butter to keep her hands soft after hours of washing baby bottles.

Discover more gifting inspiration in our Mother’s Day edit. Remember! Order before midnight on Tuesday, 6th March to get your gifts in time for Sunday.